https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 27 Jul 2023 06:46:20 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/07/27/latest-report-reveals-why-your-hotel-needs-seo-more-than-ever/ Thu, 27 Jul 2023 06:27:41 +0000 https://insights.top4.com.au/?p=21048

In the ever-evolving digital landscape, staying ahead of the curve is crucial, especially for accommodation and hotel owners. If you’re one of them, we’ve got some exciting news for you. A recent report has shed light on the significant role of Search Engine Optimisation (SEO) in driving hotel bookings, even amidst the challenging COVID-19 era. […]]]> https://insights.top4.com.au/2021/02/15/best-digital-marketing-trends-follow-2021/ Mon, 15 Feb 2021 04:50:03 +0000 http://insights.top4.com.au/?p=14968

The internet has changed every sector. The things that were out of imagination a few years ago are now available at the fingertips of the users. Businesses have incorporated this new tech and they have made their advent online. Having a strong online presence is not only important for online businesses but offline businesses as […]]]> https://insights.top4.com.au/2021/01/19/top-local-digital-strategies/ Tue, 19 Jan 2021 08:56:46 +0000 http://insights.top4.com.au/?p=14550

Local SEO is straightforward for a small business with one location. You simply need to include your name, address, phone number, and website in the same format on the website and every business directory that mentions your business. But what do you do when you have several locations? This confuses search engines and hurts your […]]]> https://insights.top4.com.au/2020/03/30/location-based-advertising-everything-need-know/ Mon, 30 Mar 2020 06:40:16 +0000 http://insights.top4.com.au/?p=12315

Location-based advertising is a means of making marketing more relevant and contextual for customers.   The internet is a game-changer in advertising. Because of the internet, even the smallest business can reach a global audience. However, sometimes your widespread advertising needs a personal touch. Targeted and customer-oriented advertising is hands down more effective than broadcast […]]]> https://insights.top4.com.au/2020/03/02/google-top-4-seo-ranking-factors/ Mon, 02 Mar 2020 03:01:15 +0000 http://insights.top4.com.au/?p=12031

In 2020, the importance of local search engine optimization, or local SEO, cannot be overstated. To prove this point, just think about what you search for when you’re on the go. More than likely, your search includes local intent, which essentially means “results around me and my sphere of influence.” Everything from events and sports […]]]>