https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 31 May 2023 05:08:59 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/04/04/optimising-local-landing-pages-for-search-8-best-practices/ Tue, 04 Apr 2023 04:48:02 +0000 https://insights.top4.com.au/?p=20961

By implementing effective location-specific landing pages, businesses can establish trust and authority while improving local SEO rankings. Here are some tips to achieve better results. According to Google, 46% of all searches have local intent. This means that nearly half of all searches are made to find information about businesses, products or services in a […]]]> https://insights.top4.com.au/2023/03/28/local-search-ranking-factor/ Tue, 28 Mar 2023 03:42:30 +0000 https://insights.top4.com.au/?p=20880

Introduction & analysis The Local Search Ranking Factors annual report was developed by David Mihm in 2008 and taken over by Darren Shaw in 2017. This report is the industry’s go-to resource for understanding how to rank in Google’s local search results. Welcome to the 2023 Local Search Ranking Factors Survey results! Each year, the […]]]> https://insights.top4.com.au/2022/12/14/how-do-i-improve-my-website-seo/ Wed, 14 Dec 2022 06:33:30 +0000 https://insights.top4.com.au/?p=20731

SEO, also known as Search Engine Optimisation, is a crucial part of your website that can help your business grow. By adhering to SEO best practices, you can increase the visibility of your website in organic search engine results. This helps to make sure that your website is more easily located by those (i.e. your […]]]>