holidays local marketing – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 25 Nov 2021 09:32:42 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg holidays local marketing – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 Google Business Profile Updates to Prepare for the Holiday Season https://insights.top4.com.au/2021/11/18/some-updates-to-your-google-business-profile-to-prepare-for-the-holiday-season/ Thu, 18 Nov 2021 10:39:29 +0000 https://insights.top4.com.au/?p=17186

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]]]> Local Marketing: Catering for New Customer Needs in the Holidays https://insights.top4.com.au/2020/11/27/local-marketing-during-holidays/ Fri, 27 Nov 2020 02:01:59 +0000 http://insights.top4.com.au/?p=14160 Local Marketing during the Holidays - Top4 Marketing

Search marketers are taking a hyper-targeted approach this holiday season as certain industries see major upticks in web traffic and others see substantial declines. Search volume in e-commerce (retail) and grocery delivery is up. Organic traffic on recipe websites is through the roof. Meanwhile, industry experts say search volume for travel, airlines, and other non-essential industries have taken a […]]]>