https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:01:27 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/02/18/credibility-true-power-influence/ Thu, 18 Feb 2021 05:19:47 +0000 http://insights.top4.com.au/?p=15056

As social media has matured over the years, savvy consumers are wary of being sold to but trust the opinions and recommendations of influencers that they deem to be authentic. Suzanne Mitchell shares how brands can build a highly successful influencer marketing strategy that is grounded in credibility, authenticity and relatability. There has been a […]]]> https://insights.top4.com.au/2017/04/27/best-influencer-marketing-platforms-year-2017/ Thu, 27 Apr 2017 00:18:16 +0000 http://insights.top4.com.au/?p=3233

Australian marketers and brand managers who have run influencer campaigns know that making a successful Influencer Campaign can be a difficult, time-consuming and tedious challenge and can cause issues if not managed correctly. The influencer marketing industry as a whole is vastly unregulated, which ultimately causes many challenges to marketers looking to run Influencer Campaigns. […]]]>