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Top4 Steps (and Bonuses!) to Improve Instagram Marketing Strategy

Michael Doyle — Tue, 15 Feb 2022 07:37:05 +0000

Instagram is a hot topic when it comes to marketing. With so many brands and influencers using it to share their content, you can’t afford to not be on it. But how do you get the most out of Instagram? What should you post, and what shouldn’t you? In this blog post, we’ll take a […]

The top 4 critical elements for local marketing success

Michael Doyle — Fri, 28 Aug 2020 03:55:28 +0000

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes into a successful local marketing campaign? Best practices that have emerged focus on these top four campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Industry experts agree that accurate, up-to-date business location data […]

Where did Australian businesses spend their digital ad dough in 2019?

Michael Doyle — Wed, 29 Jul 2020 02:02:09 +0000

Australian brands spent approximately $9.45 billion on digital ads last year, a 7.1% increase on 2018. Digital search ads ($3.53 billion) and social media ads ($2.4 billion) accounted for the greatest portions of digital advertising spend by Australian companies in 2019, according to Hootsuite and We Are Social’s ‘AU Digital 2020’ report. Social media advertising […]

Instagram Stories Ads: What Marketers Need to Know

Michael Doyle — Mon, 06 Jan 2020 07:04:57 +0000

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […]