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		<title>Top4 Marketing Complete Guide as Your Digital Marketing Partner</title>
		<link>https://insights.top4.com.au/2021/09/21/top4-marketing-complete-guide-as-your-digital-marketing-partner/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 21 Sep 2021 08:46:01 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
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					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>For most people, the internet has become an inseparable part of their lives. Whether it&#8217;s about connecting with friends or sharing their lives with the world. Today most of us shop online, and most of those actions are a reaction to promotions we watch on our feeds. Businesses have no choice but to get creative [&#8230;]]]></description>
		
		
		
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		<title>How to Calculate ROI in Digital Marketing</title>
		<link>https://insights.top4.com.au/2020/10/26/count-digital-marketing-roi/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 26 Oct 2020 02:37:45 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[Key Performance Indicators]]></category>
		<category><![CDATA[KPI]]></category>
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					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2020/10/Digital-Marketing-ROI-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digital Marketing ROI - Top4 Marketing" decoding="async" /></p>In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. [&#8230;]]]></description>
		
		
		
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