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AI in Content Marketing: A New Dawn for SMEs, Franchises, and Local Businesses

Michael Doyle — Tue, 05 Sep 2023 03:01:31 +0000

The digital world is buzzing, and at its core lies Artificial Intelligence (AI). While often perceived as the domain of tech giants, AI’s potential is vast and inclusive, holding a beacon of opportunity for SMEs, franchises, and local businesses. Especially in the realm of content marketing, AI emerges not just as a tool, but as […]

Key Metrics for Each Stage of Your Influecer Marketing Funnel

Michael Doyle — Thu, 03 Jun 2021 02:37:52 +0000

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each indicating where a post, ad, […]

How Lead Magnet Can Help Your Small Business

Michael Doyle — Thu, 20 May 2021 02:00:25 +0000

What is a lead magnet? Does it have an impact on your small business? how a correctly found email address affects lead generation? What is a Lead Magnet? The success of any business depends on the number of clients. In the field of sales such as online shopping, the marketing sector regularly develops effective methods […]

Key Characteristics of Successful Lead Generation Websites

Michael Doyle — Thu, 14 Jan 2021 07:15:09 +0000

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers […]

The ultimate lead generation setup guide

Michael Doyle — Wed, 14 Oct 2020 03:04:12 +0000

Generating a successful lead generation strategy can seem like a difficult endeavour. The entire plan consists of up to 15 steps, depending largely on the specifics of your business. Because we understand how laborious the effort can be, we have decided to split the lead generation tips and tricks article into three main chunks, making […]

What Does It Take to Succeed at B2B Lead Generation?

Michael Doyle — Tue, 03 Oct 2017 23:51:06 +0000

This infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed. Based on a survey of more than 1,000 companies, the research looks at how B2B organisations can take their lead generation programmes to the next level, comparing ‘leaders’ with […]