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An adviser’s social media strategy: Post, refresh, repeat

Michael Doyle — Mon, 29 Mar 2021 05:02:23 +0000

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has started to move “out of the stone age and into the digital age” in terms of marketing and communications, according to April Rudin, founder and president of The Rudin Group. “Right now, the […]

2021: Real Estate Agents are moving to Social Media Marketing

Michael Doyle — Mon, 08 Feb 2021 07:50:10 +0000

Like most sectors, the real estate industry has been in grave danger due to covid-19 pandemic. It is different from many small businesses, agencies, however, are the face-to-face market. The Evolving of Social Media Marketing Among Real State Agents During 2020, social media is the most popular way among business people especially for real estate agents […]

The average Google My Business profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Michael Doyle — Mon, 31 Aug 2020 02:50:47 +0000

The findings come from an analysis of 2.4 million local Google My Business listings in over 30 business categories. Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for […]

The top 4 critical elements for local marketing success

Michael Doyle — Fri, 28 Aug 2020 03:55:28 +0000

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes into a successful local marketing campaign? Best practices that have emerged focus on these top four campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Industry experts agree that accurate, up-to-date business location data […]

Should You Be Selling Socially?

Michael Doyle — Tue, 25 Aug 2020 01:59:33 +0000

Ever since most states shut down retail operations during the COVID-19 pandemic, many retailers turned to e-commerce to sell their merchandise. And while most e-commerce transactions take place on websites—there’s been a surge in social shopping or social commerce for the past several years. According to eMarketer, between 2016 and 2018 visits to retail sites driven […]

The Reputation Management Revolution: A Global Benchmark Report

Michael Doyle — Wed, 12 Aug 2020 02:13:42 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2020/08/MKT_627_ReputationManagmentReport_V6.5-compressed.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]

Even High Street Businesses Will Need to Go Digital After Lockdown

Michael Doyle — Tue, 11 Aug 2020 02:18:42 +0000

Up until a few months ago, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes, grocery […]

Social Media Statistics 2020: Here’s why your business needs to be on social media

Michael Doyle — Mon, 03 Aug 2020 06:40:32 +0000

Does your business have a social media presence? If you answer no, let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Why, you ask? Well, […]

Top4 Reasons to Add Your Business on the Top4 Google Marketing Platform

Michael Doyle — Fri, 03 Jul 2020 06:54:37 +0000

In our previous article, we’ve discussed why you should claim your business on Google. Now, we’ll tell you how important it is for you to also add your business on Top4. Just in case you don’t already know, Top4 is a Location-Based Google Marketing Platform used by more than 150,000 local businesses and franchises to […]

Restaurants were relying on Victoria’s easing restrictions to bring them back from the brink — but now they’ll have to wait

Michael Doyle — Wed, 24 Jun 2020 04:58:23 +0000

Tomorrow was supposed to be the next step in the recovery for Victorian restaurants — when capacity lifted from 20 people to 50. Key points: Plans to increase patron limits in Victorian restaurants to 50 people have been deferred due to growing coronavirus case numbers in the state The industry association says 10 per cent […]