https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 08 Nov 2019 09:57:03 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2019/11/08/in-this-article-youll-learn-how-to-create-linkedin-videos-that-improve-your-customer-acquisition-efforts/ Fri, 08 Nov 2019 09:51:09 +0000 http://insights.top4.com.au/?p=11103

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the […]]]> https://insights.top4.com.au/2018/02/14/b2b-brands-need-know-succeed-linkedin/ Wed, 14 Feb 2018 00:29:59 +0000 http://insights.top4.com.au/?p=6386

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the desk drawer, […]]]> https://insights.top4.com.au/2018/02/08/silent-rise-linkedin-500m-members-marketers-need-know-2018/ Thu, 08 Feb 2018 01:33:25 +0000 http://insights.top4.com.au/?p=6356

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. […]]]>