linkedin – Top4 – Google News | SMBs Local Businesses, Franchise

An adviser’s social media strategy: Post, refresh, repeat

Michael Doyle — Mon, 29 Mar 2021 05:02:23 +0000

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has started to move “out of the stone age and into the digital age” in terms of marketing and communications, according to April Rudin, founder and president of The Rudin Group. “Right now, the […]

2021: Real Estate Agents are moving to Social Media Marketing

Michael Doyle — Mon, 08 Feb 2021 07:50:10 +0000

Like most sectors, the real estate industry has been in grave danger due to covid-19 pandemic. It is different from many small businesses, agencies, however, are the face-to-face market. The Evolving of Social Media Marketing Among Real State Agents During 2020, social media is the most popular way among business people especially for real estate agents […]

Top4 Social Media Content Writing Tips

Michael Doyle — Thu, 28 Jan 2021 08:12:47 +0000

Day-by-day social platform algorithms transition makes it harder to generate engagement with your social media posts. Applying some simple writing tips, you can make your message more interesting to your followers. If you take your time, effort and money into posting on social media, the results will be you finally meet or exceed the goals […]

How to Succeed at Using Local Digital Marketing for Multi-Location Businesses

Michael Doyle — Thu, 28 Jan 2021 04:17:47 +0000

Local digital marketing for multi-location businesses is becoming increasingly important. It used to be that big brands with multiple locations across a region or the country had a leg-up on local, single-location businesses. Multi-locations had more resources and brand recognition that helped them stand out and drive in customers. But, the digital marketing landscape changed […]

Top4 ways local SEO can improve customer experience

Michael Doyle — Thu, 17 Dec 2020 03:01:29 +0000

As multi-location marketers, we often hear about SEO’s importance, but how much time do we spend time improving it? Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website through organic search results, and local SEO focuses specifically on optimizing your online presence to attract more business […]

How to Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

Michael Doyle — Tue, 15 Dec 2020 02:42:05 +0000

Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, you will be able to determine […]

Infographic: Simple Tricks To Get Your Website Ranking Higher On Google

Michael Doyle — Wed, 02 Dec 2020 02:36:14 +0000

Everybody knows how important it is to be online nowadays, especially if you’re in business. There are so many things that can be done online, that most brick-and-mortar businesses depend almost entirely on their online presence to get ahead of their competition. Now, it’s not as simple as creating a website, adding some text about who […]

How U.K. Consumers are Shopping Differently for Christmas This Year

Michael Doyle — Wed, 18 Nov 2020 04:20:57 +0000

Some people may not know exactly what they’ll be doing on Christmas Day this year. However, that doesn’t mean consumers are leaving their festive planning until the last minute. In fact, the opposite is true. In previous years, a few people started their research and shopping early, but most start around October. This year, it […]

Getting Back to Basics with Location-based Marketing

Michael Doyle — Tue, 17 Nov 2020 09:10:31 +0000

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. A recent study stated that Australia’s online advertising market for Q2, 2020 represented $2.03 billion in spending. It […]

An SME’s Guide to Local SEO

Michael Doyle — Mon, 16 Nov 2020 08:55:23 +0000

For businesses that are looking for a way to compete with larger corporations, it is important to develop a strong online presence. Digital marketing is one of the cornerstones of the business world today. When it comes to digital marketing, one of the most important tools to note is called start engine optimization. For those […]