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	<title>Local Based Marketing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>Local Based Marketing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>A Big Win for Local Businesses as Consumers Opt to Shop Locally</title>
		<link>https://insights.top4.com.au/2021/11/04/a-big-win-for-local-businesses-as-consumers-discover-the-advantages-of-shopping-locally/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 04 Nov 2021 06:13:14 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[buy local]]></category>
		<category><![CDATA[christmas shopping]]></category>
		<category><![CDATA[christmas shopping 2021]]></category>
		<category><![CDATA[digital marketing 2021]]></category>
		<category><![CDATA[Local Based Marketing]]></category>
		<category><![CDATA[Local Digital Marketing]]></category>
		<category><![CDATA[Local Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=17071</guid>

					<description><![CDATA[<p><img width="700" height="367" src="https://insights.top4.com.au/wp-content/uploads/2021/11/A-big-win-for-local-businesses-as-consumers-opt-to-shop-locally-1-e1638850750799.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Local businesses to win big as consumers realise the benefits of shopping locally" decoding="async" fetchpriority="high" /></p>Shopify has released an exclusive industry trend report based on their 2021 Consumer Insights Survey. The Festive Shopping Outlook Report 2021 has been put together against the background of the pandemic, even as the retail sector continues to witness radical changes when it comes to consumer behaviour and buying patterns. The survey was conducted between [&#8230;]]]></description>
		
		
		
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		<title>5 Reasons Why Top4 Marketing Should Be Your Local Digital Marketing Agency</title>
		<link>https://insights.top4.com.au/2021/02/04/5-reasons-choose-top4-local-digital-marketing-agency/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 07:44:13 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[digital agency]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[go local marketing]]></category>
		<category><![CDATA[Local Based Marketing]]></category>
		<category><![CDATA[Local Digital Marketing]]></category>
		<category><![CDATA[local digital marketing agency]]></category>
		<category><![CDATA[Local Digital Marketing Strategy]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[local marketing campaign]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing guide]]></category>
		<category><![CDATA[Online Marketing Platform]]></category>
		<category><![CDATA[Outsourced Marketing]]></category>
		<category><![CDATA[Top4 marketing]]></category>
		<category><![CDATA[Top4 News]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=14876</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/02/local-digital-marketing-top4-marketing.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="local digital marketing - top4 marketing" decoding="async" /></p>Are you considering hiring or consigning someone for a specialized advertising task to a local digital marketing agency? Many CMOs and business owners turn to experienced local marketers/marketing agencies to assist in programs for branding, advertising, and lead generation. At this time, it might not be a black or white decision for your business, but [&#8230;]]]></description>
		
		
		
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		<title>Why your Franchise or Multi-Location Business needs a Location-Based Marketing Platform</title>
		<link>https://insights.top4.com.au/2021/01/28/why-location-based-marketing/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 28 Jan 2021 06:25:50 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[all in one platform]]></category>
		<category><![CDATA[boost local marketing with social media]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[corporate marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[franchise business]]></category>
		<category><![CDATA[franchise marketing strategy]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Local Based Marketing]]></category>
		<category><![CDATA[multi location marketing]]></category>
		<category><![CDATA[multi-location businesses]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media marketing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=14721</guid>

					<description><![CDATA[<p><img width="900" height="473" src="https://insights.top4.com.au/wp-content/uploads/2021/01/Why-your-Franchise-or-Multi-Location-Business-needs-a-Local-Based-Marketing-Platform-top4-marketing.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why your Franchise or Multi-Location Business needs a Location-Based Marketing Platform - top4 marketing" decoding="async" /></p>Local digital marketing can be quite a headache to set up. You required constant management and care for your franchises and physical multi-location businesses across the world. Advertising on the local level could drive sales for many businesses. With a location-based digital marketing platform committed to both single- and multi-location businesses, that headache of yours will disappear [&#8230;]]]></description>
		
		
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		<title>Google Rolls Out Location-Based Country Selection In Search</title>
		<link>https://insights.top4.com.au/2017/11/14/google-rolls-location-based-country-selection-search/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 14 Nov 2017 01:22:17 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Based Marketing]]></category>
		<category><![CDATA[Local Based Search Result]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=5702</guid>

					<description><![CDATA[<p><img width="1200" height="907" src="https://insights.top4.com.au/wp-content/uploads/2017/11/local-based-search-result.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="local based search result" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2017/11/local-based-search-result.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2017/11/local-based-search-result-300x227.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2017/11/local-based-search-result-768x580.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2017/11/local-based-search-result-1024x774.jpg 1024w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Search giant Google has rolled out a change to the way that its Search service figures out what country you’re in so that it can serve you locally relevant results, in that it now looks to your device’s reported location. Before this change, the country that your local results were pulled from was based on the [&#8230;]]]></description>
		
		
		
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		<title>Connected Communities – In The Local Loop</title>
		<link>https://insights.top4.com.au/2017/07/17/connected-communities-in-the-local-loop/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 17 Jul 2017 01:16:32 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Based Marketing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=4459</guid>

					<description><![CDATA[<p><img width="958" height="644" src="https://insights.top4.com.au/wp-content/uploads/2017/07/Local-Business-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Local Business Marketing" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2017/07/Local-Business-Marketing.jpg 958w, https://insights.top4.com.au/wp-content/uploads/2017/07/Local-Business-Marketing-300x202.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2017/07/Local-Business-Marketing-768x516.jpg 768w" sizes="auto, (max-width: 958px) 100vw, 958px" /></p>For 4.1m readers, local papers not only keep them up to date on their community, they also inform their purchase decisions. LANCE CLATWORTHY takes a look at readers’ interest in their neighbourhood, their engagement with community newspapers and their higher likelihood to be shopping. A need and an interest in community Australia’s cities are effectively [&#8230;]]]></description>
		
		
		
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