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	<title>Local Business Listing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>Local Business Listing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>Local SEO Tips for Small Businesses You Can&#8217;t Miss</title>
		<link>https://insights.top4.com.au/2022/05/24/local-seo-tips-for-small-businesses-you-cant-miss/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 24 May 2022 08:37:04 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google business listing]]></category>
		<category><![CDATA[google business profile]]></category>
		<category><![CDATA[Google My Business Listing]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Local SEO Audit]]></category>
		<category><![CDATA[Local SEO SERP]]></category>
		<category><![CDATA[local seo service]]></category>
		<category><![CDATA[Local SEO Strategy]]></category>
		<category><![CDATA[Mobile-Friendly Website]]></category>
		<category><![CDATA[Organic Website Traffic]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[website development]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=19152</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="12 Local SEO Tips for Small Business" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Google Business Profile: The Ultimate Guide to Optimise Your GMB</title>
		<link>https://insights.top4.com.au/2022/04/06/google-business-profile-the-ultimate-guide-to-optimise-your-gmb/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 06 Apr 2022 03:53:17 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[google business]]></category>
		<category><![CDATA[google business listing]]></category>
		<category><![CDATA[google business profile]]></category>
		<category><![CDATA[google business profile optimisation]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google My Business Listing]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[local SEO]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18864</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/04/How-to-fully-optimize-your-Google-Business-profile.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to fully optimize your Google Business profile" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2022/04/How-to-fully-optimize-your-Google-Business-profile.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/04/How-to-fully-optimize-your-Google-Business-profile-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/04/How-to-fully-optimize-your-Google-Business-profile-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/04/How-to-fully-optimize-your-Google-Business-profile-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>You can use this guide to optimise your Google Business Profile (previously GMB) for better search visibility on relevant queries by local customers. Google Business Profile is a free feature of Google that allows business owners to manage their online presence through a portfolio of search engines and an ever-growing utility that includes Google Maps. [&#8230;]]]></description>
		
		
		
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		<title>Location-Based Marketing to Get More Customers to Your Door</title>
		<link>https://insights.top4.com.au/2021/11/25/location-based-marketing-to-get-more-customers-to-your-door/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 25 Nov 2021 03:57:56 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[geolocation marketing]]></category>
		<category><![CDATA[geomarketing]]></category>
		<category><![CDATA[geomarketing strategy]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Location-Based Marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=17236</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/11/Location-Based-Marketing-to-Get-More-Customers-to-Your-Door.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="location-based marketing or usually called geomarketing for local seo" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/11/Location-Based-Marketing-to-Get-More-Customers-to-Your-Door.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/11/Location-Based-Marketing-to-Get-More-Customers-to-Your-Door-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/11/Location-Based-Marketing-to-Get-More-Customers-to-Your-Door-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/11/Location-Based-Marketing-to-Get-More-Customers-to-Your-Door-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>As many as 6.3 billion users are estimated to carry smartphones this year. The number will only increase in the future years. We&#8217;re giving you this graphical representation to get a better idea. To remain competitive, business owners must begin concentrating their marketing efforts to reach mobile audiences that are evidently growing. This means business [&#8230;]]]></description>
		
		
		
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		<title>How to Reach Customers in Your Area with Local Marketing</title>
		<link>https://insights.top4.com.au/2021/06/16/how-to-reach-customers-in-your-area-with-local-marketing/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 16 Jun 2021 03:41:38 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[google local service ads]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[Local Business Tips]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[local marketing campaign]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Mobile-Friendly Website]]></category>
		<category><![CDATA[Paid Advertising]]></category>
		<category><![CDATA[promote local business]]></category>
		<category><![CDATA[promote your business]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16245</guid>

					<description><![CDATA[<p><img width="1200" height="627" src="https://insights.top4.com.au/wp-content/uploads/2021/06/How-to-Reach-Customers-in-Your-Area-with-Local-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/06/How-to-Reach-Customers-in-Your-Area-with-Local-Marketing.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2021/06/How-to-Reach-Customers-in-Your-Area-with-Local-Marketing-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2021/06/How-to-Reach-Customers-in-Your-Area-with-Local-Marketing-1024x535.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2021/06/How-to-Reach-Customers-in-Your-Area-with-Local-Marketing-768x401.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Social Media Marketing: How to Take the Local Approach</title>
		<link>https://insights.top4.com.au/2021/04/14/social-media-marketing-how-to-take-the-local-approach/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 14 Apr 2021 03:21:21 +0000</pubDate>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[claim your business on Google]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing 2021]]></category>
		<category><![CDATA[Google Local Search Results]]></category>
		<category><![CDATA[local approach]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[Local Business Tips]]></category>
		<category><![CDATA[Local Social Media Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15435</guid>

					<description><![CDATA[<p><img width="800" height="419" src="https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-Social-Media-Marketing-How-to-Take-the-Local-Approach-Image-e1638166740913.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Insight Top4 - Social Media Marketing How to Take the Local Approach - Image" decoding="async" loading="lazy" /></p>We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Top 4 Reasons Why Local Business Listings Matter for Financial Advisors</title>
		<link>https://insights.top4.com.au/2021/04/13/5-reasons-why-local-business-listings-matter-for-financial-advisors/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 13 Apr 2021 03:26:46 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Business Financial]]></category>
		<category><![CDATA[digital marketing 2021]]></category>
		<category><![CDATA[Financial Advisor]]></category>
		<category><![CDATA[Google My Business Listing]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15420</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-5-Reasons-Why-Local-Business-Listings-Matter-for-Financial-Advisors-2.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-5-Reasons-Why-Local-Business-Listings-Matter-for-Financial-Advisors-2.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-5-Reasons-Why-Local-Business-Listings-Matter-for-Financial-Advisors-2-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-5-Reasons-Why-Local-Business-Listings-Matter-for-Financial-Advisors-2-768x402.png 768w, https://insights.top4.com.au/wp-content/uploads/2021/04/Insight-Top4-5-Reasons-Why-Local-Business-Listings-Matter-for-Financial-Advisors-2-1024x536.png 1024w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Like most marketers, we’ve been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic tactics that can be just as (if not more) effective, simpler to launch, and less expensive. One of these tactics is local [&#8230;]]]></description>
		
		
		
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