https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 05 Nov 2018 07:52:26 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2018/11/05/google-my-business-shakes-up-service-area-businesses/ Mon, 05 Nov 2018 07:50:49 +0000 http://insights.top4.com.au/?p=7623

Using Google My Business long has been a murky matter for owners of service-area businesses.  Most people have wondered what kinds of addresses are eligible, how many GMB pages they can have, whether to “hide” their addresses from showing publicly and how big of a “service area” to specify (or whether to specify one at all). Google just made some […]]]> https://insights.top4.com.au/2018/04/30/local-listings-critical-part-customer-experience/ Mon, 30 Apr 2018 00:55:21 +0000 http://insights.top4.com.au/?p=6899

Local Listings Critical Part of Customers Experience I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for […]]]> https://insights.top4.com.au/2018/04/26/google-my-business-optimization-leverage-more-sales/ Thu, 26 Apr 2018 05:33:05 +0000 http://insights.top4.com.au/?p=6851

Just a few days ago, I found something that surprised me. A phone book. These still exist? After all, 60% of Americans use smartphones and tablets to search for local products and services. And that number only continues to grow. Information is at our fingertips. Why would you take the time to look up a business’ number […]]]>