Local Business Marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Local SEO Tips for Small Businesses You Can’t Miss

Michael Doyle — Tue, 24 May 2022 08:37:04 +0000

As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better […]

Top4 Ways to Boost Digital Marketing to Grow Your Local Business

Michael Doyle — Wed, 09 Feb 2022 10:00:11 +0000

Digital marketing is really the way to go for local businesses now more than ever, with the pandemic changing the way people behave when it comes to shopping. People turn to the internet to buy clothes, groceries, practically everything. Even before they make a purchase, the majority of shoppers start their search online. This means […]

How to Optimise Your Digital Presence for Valentine’s Day

Michael Doyle — Wed, 02 Feb 2022 08:28:52 +0000

Valentine’s Day is one of the most popular days celebrated around the world. However, the global pandemic has brought ongoing challenges changing our ways of giving presents to our beloved ones. Each year, the average consumer spends about $136.57 on gifts and tokens of affection for Valentine’s day. That number is expected to rise in […]

Common Mistakes on Your Google Business Profile That You Need to Fix Now

Michael Doyle — Fri, 31 Dec 2021 05:14:18 +0000

Did you know that more than half of all people who search online use the word “near me” in their searches? Business owners make their business to be found in Google by using Google Business Profile. Google’s not just a search engine anymore. It’s also a way for users to find local businesses and buy […]

The Top 4 Local SEO Challenges for Businesses (& How To Solve Them)

Michael Doyle — Fri, 16 Jul 2021 02:06:15 +0000

Enterprise brands face unique challenges in local SEO. Learn 4 of the most common ways and how to solve them for a more effective enterprise locally. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats […]

Using Social Media to Market Your Business: The Basics

Michael Doyle — Fri, 09 Jul 2021 04:07:45 +0000

Social media are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes. You can use social media to: Promote the name of your brand and business Tell customers about your goods and services Find out what customers […]

Top 4 Local Advertising + Marketing Tactics For Small Businesses

Michael Doyle — Wed, 07 Jul 2021 01:37:43 +0000

Local marketing/local advertising local digital marketing is defined as the marketing strategies and tactics that target local customers within a certain radius or suburb. This location-based marketing consists of offline marketing and online marketing that are geographically targeted. In today’s world, local advertising requires both strategies. Local advertising needs local SEO. It specifies techniques that […]

Local SEO Dos and Don’ts For Small Businesses

Michael Doyle — Fri, 25 Jun 2021 04:11:52 +0000

SEO, or search engine optimization, involves a number of techniques that make your brand more visible in web searches. When you properly optimize your website and develop a comprehensive marketing strategy, you’ll be able to level the playing field — even if your business is on the smaller side. here are just a few Local […]

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

Google Reviews 101 eBook

Michael Doyle — Wed, 19 May 2021 04:24:22 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2021/05/Podium-eBook-Google-Reviews-101.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]