https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:54:18 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/04/30/how-to-get-your-local-business-found-by-google/ Fri, 30 Apr 2021 02:34:34 +0000 http://insights.top4.com.au/?p=15577

Google calls the moment when a searcher turns to their smartphone to find information about a place they want to go, a thing they want to do, or a thing they want to buy, a micro-moment. Here’s how to ensure you are delivering the most accurate results in that ‘micro-moments. Google says a “micro-moment” is when […]]]> https://insights.top4.com.au/2021/04/21/top-4-local-ecommerce-trends-to-make-an-impact-in-2021/ Wed, 21 Apr 2021 04:35:59 +0000 http://insights.top4.com.au/?p=15500

With so many changes to the world, it’s more important than ever to stay ahead of the curve. As eCommerce became some of the only ways to purchase it’s imperative that marketers know the eCommerce trends for 2021 2020 was an unusual year, to say the least. We can use multiple monikers to describe 2020; […]]]> https://insights.top4.com.au/2021/04/16/top-4-things-small-businesses-know-mobile-first-world/ Fri, 16 Apr 2021 03:07:31 +0000 http://insights.top4.com.au/?p=15462

To face the demands of the modern era, more companies are implementing a systematic, mobile-first strategy. Mobile is a big deal. At the Google Performance Summit, Google announced several new trends and product innovations that highlight mobile opportunities for advertisers. Is your business ready to offer to today’s digital consumer? Here are the main takeaways for small businesses looking […]]]> https://insights.top4.com.au/2021/04/08/digital-marketing-tips-for-local-business-owners-2021-and-beyond/ Thu, 08 Apr 2021 06:16:35 +0000 http://insights.top4.com.au/?p=15354

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online,  let’s make sure your website can be found.  46% of all Google searches are seeking local information. A […]]]>