Local Business Tips – Top4 – Google News | SMBs Local Businesses, Franchise

Some Tips to Drive More Customers for Local Businesses for the Year Ahead

Michael Doyle — Wed, 12 Jan 2022 10:10:56 +0000

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]

Online Marketing Tips to Stay Competitive in Big Cities

Michael Doyle — Tue, 07 Dec 2021 10:48:48 +0000

Do you know that 20% of new businesses fail within the first two years? Within the first decade, this number increases to 65%. Why does this happen? While there are a number of reasons why a business may struggle and eventually fail, one of the most common is that it is unable to keep up […]

The Top 4 Local SEO Challenges for Businesses (& How To Solve Them)

Michael Doyle — Fri, 16 Jul 2021 02:06:15 +0000

Enterprise brands face unique challenges in local SEO. Learn 4 of the most common ways and how to solve them for a more effective enterprise locally. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats […]

Top 4 Local Advertising + Marketing Tactics For Small Businesses

Michael Doyle — Wed, 07 Jul 2021 01:37:43 +0000

Local marketing/local advertising local digital marketing is defined as the marketing strategies and tactics that target local customers within a certain radius or suburb. This location-based marketing consists of offline marketing and online marketing that are geographically targeted. In today’s world, local advertising requires both strategies. Local advertising needs local SEO. It specifies techniques that […]

Local SEO Dos and Don’ts For Small Businesses

Michael Doyle — Fri, 25 Jun 2021 04:11:52 +0000

SEO, or search engine optimization, involves a number of techniques that make your brand more visible in web searches. When you properly optimize your website and develop a comprehensive marketing strategy, you’ll be able to level the playing field — even if your business is on the smaller side. here are just a few Local […]

How to Reach Customers in Your Area with Local Marketing

Michael Doyle — Wed, 16 Jun 2021 03:41:38 +0000

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing […]

Top4 Google My Business Features You Need to Focus On

Michael Doyle — Tue, 15 Jun 2021 03:39:54 +0000

Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. […]

Top 4 Local Ecommerce Trends to Make an Impact In 2021

Michael Doyle — Wed, 21 Apr 2021 04:35:59 +0000

With so many changes to the world, it’s more important than ever to stay ahead of the curve. As eCommerce became some of the only ways to purchase it’s imperative that marketers know the eCommerce trends for 2021 2020 was an unusual year, to say the least. We can use multiple monikers to describe 2020; […]

Local SEO Best Practices for Google My Business

Michael Doyle — Mon, 19 Apr 2021 02:58:10 +0000

Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Customer reviews and Google are the two most common tools used by customers today when making buying decisions. We have a natural reason to think about what other customers have to say about a […]

Social Media Marketing: How to Take the Local Approach

Michael Doyle — Wed, 14 Apr 2021 03:21:21 +0000

We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local […]