local business – Top4 – Google News | SMBs Local Businesses, Franchise

Why Local Search is Your Best Friend: The Art and Science of Getting New Customers for Small Businesses

Michael Doyle — Wed, 30 Aug 2023 06:11:46 +0000

In today’s competitive business landscape, attracting and converting prospects is crucial for the sustainability and growth of Small and Medium-sized Enterprises (SMEs). Whether you’re a local brick-and-mortar shop, a growing franchise, or eyeing the online market, understanding the blend of art (creative strategies) and science (data-driven approaches) in lead generation is key. So we all […]

Why Local Marketing Is The Best Way To Grow Your Business

Michael Doyle — Tue, 25 Oct 2022 06:19:16 +0000

If you’re a business owner in today’s digital age, marketing your business online has become the norm. The highly-saturated competition in the business world, however, has made it more crucial than ever for businesses to think about where and how to reach their customers. The good news is you don’t have to backtrack to selling […]

Local SEO Tips for Small Businesses You Can’t Miss

Michael Doyle — Tue, 24 May 2022 08:37:04 +0000

As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better […]

What SEO Services Can Do to Help Your Business Grow

Michael Doyle — Thu, 07 Apr 2022 06:09:32 +0000

Search engine optimisation (SEO) is an essential digital marketing strategy for businesses of all sizes. Even if your site already has a decent amount of traffic, you should have an SEO plan in place to drive even more traffic. In other words, SEO is not a luxury; it’s a necessary part of your marketing plan. […]

Beware of the Latest Google Business Profile Scam

Michael Doyle — Wed, 02 Mar 2022 07:09:52 +0000

As reported by Better Business Bureau, scammers are now targeting Google Business Profiles. For all local business owners out there, this new scam can seriously affect your business reputation. Read on to learn more about how the scam puts all the good reviews you worked so hard on the line. How the scam works […]

Top4 Digital Marketing Topics Impacting Local Businesses

Michael Doyle — Fri, 11 Feb 2022 11:04:32 +0000

The digital marketing space has experienced a host of changes that have affected local businesses. Digital media has an unparalleled ability to reach targeted audiences. This is why digital marketing has changed the way local businesses operate in the competitive market. Even traditional channels are changing to fit into digital media, emphasising its importance in […]

Some Tips to Drive More Customers for Local Businesses for the Year Ahead

Michael Doyle — Wed, 12 Jan 2022 10:10:56 +0000

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]

Common Mistakes on Your Google Business Profile That You Need to Fix Now

Michael Doyle — Fri, 31 Dec 2021 05:14:18 +0000

Did you know that more than half of all people who search online use the word “near me” in their searches? Business owners make their business to be found in Google by using Google Business Profile. Google’s not just a search engine anymore. It’s also a way for users to find local businesses and buy […]

Local SEO: Getting Your Business on the First Page of Google

Michael Doyle — Mon, 15 Nov 2021 07:31:29 +0000

Business owners are becoming increasingly aware of the importance of the internet and using search engine optimisation (SEO) to increase revenue for their business. Climbing to the first page of Google’s search engine is something almost every business owner should want since it can exponentially increase revenue. Have you ever been frustrated with your competitors […]

Benchmarks for Paid Search Advertising in 2021, by Industry

Michael Doyle — Tue, 26 Oct 2021 06:56:11 +0000

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]