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Why Local Search is Your Best Friend: The Art and Science of Getting New Customers for Small Businesses

Michael Doyle — Wed, 30 Aug 2023 06:11:46 +0000

In today’s competitive business landscape, attracting and converting prospects is crucial for the sustainability and growth of Small and Medium-sized Enterprises (SMEs). Whether you’re a local brick-and-mortar shop, a growing franchise, or eyeing the online market, understanding the blend of art (creative strategies) and science (data-driven approaches) in lead generation is key. So we all […]

Some Tips to Drive More Customers for Local Businesses for the Year Ahead

Michael Doyle — Wed, 12 Jan 2022 10:10:56 +0000

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]

Local Digital Marketing: How To Successfully Generate More Local Prospects

Michael Doyle — Wed, 27 Jan 2021 05:04:30 +0000

When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audiences. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will […]