https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:08:38 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/29/local-business-benefit-location-based-digital-marketing/ Fri, 29 Jan 2021 07:00:52 +0000 http://insights.top4.com.au/?p=14773

In today’s world, the internet contributes to expansion in technological advancements and various print options where people are beginning to find different services according to their needs. While several service-based businesses have flourished for years with word-of-mouth and referrals, they are beginning to recognize that these initiatives are not enough to keep profits increasing. They […]]]> https://insights.top4.com.au/2020/08/28/4-critical-elements-local-marketing/ Fri, 28 Aug 2020 03:55:28 +0000 http://insights.top4.com.au/?p=13570

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes into a successful local marketing campaign? Best practices that have emerged focus on these top four campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Industry experts agree that accurate, up-to-date business location data […]]]>