https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 12 Apr 2022 06:50:50 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/04/12/your-business-hours-in-local-listings-may-be-updated-by-googles-ai/ Tue, 12 Apr 2022 06:50:50 +0000 https://insights.top4.com.au/?p=18988

Google says it can use machine learning and AI to update the business hours of local listings when the listed hours are deemed inaccurate. Google wrote, “We developed a machine learning model that automatically identifies if business hours are likely wrong, then instantly updates them with AI-generated predictions.” Why is it important? This is all […]]]> https://insights.top4.com.au/2018/04/30/local-listings-critical-part-customer-experience/ Mon, 30 Apr 2018 00:55:21 +0000 http://insights.top4.com.au/?p=6899

Local Listings Critical Part of Customers Experience I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for […]]]> https://insights.top4.com.au/2016/12/13/why-you-wont-recognise-google-local-listings-in-a-year-home-services-ads-explained-by-bruce-clay/ Tue, 13 Dec 2016 01:51:40 +0000 http://insights.top4.com.au/?p=1989

Imagine a search engine results page with four paid ads at the top and three more sponsored local listings in the Local Pack. That’s seven ads at the top of every page. That’s where we’re headed with Google Home Service Ads. Google Home Service Ads are Expanding Google Home Service Ads are sponsored listings in […]]]>