local marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Why Local Marketing Is The Best Way To Grow Your Business

Michael Doyle — Tue, 25 Oct 2022 06:19:16 +0000

If you’re a business owner in today’s digital age, marketing your business online has become the norm. The highly-saturated competition in the business world, however, has made it more crucial than ever for businesses to think about where and how to reach their customers. The good news is you don’t have to backtrack to selling […]

The Ultimate Guide for SEO Optimisation in 2022

Michael Doyle — Fri, 29 Oct 2021 03:35:44 +0000

There had been countless rumours about search engine optimisation (SEO) losing its relevance over the years. Then the 2020 pandemic happened. So the joke is on whoever it was that started the rumours. Businesses doubled down on their SEO efforts. Announced Google algorithm updates became more important than ever. And so did adherence to SEO […]

A Survival Guide for Restaurant & Foodservice Industry: Post-Pandemic Edition

Michael Doyle — Wed, 27 Oct 2021 09:14:50 +0000

If the Covid-19 pandemic has taught us anything, it would be just how essential the restaurant industry is. During the pandemic’s height, only a handful of businesses were deemed “essential”. Among them are government entities and contractors, utilities, food production, childcare and transportation. Their essential status allowed them to remain in operation as the Covid-19 […]

Top 4 Local Advertising + Marketing Tactics For Small Businesses

Michael Doyle — Wed, 07 Jul 2021 01:37:43 +0000

Local marketing/local advertising local digital marketing is defined as the marketing strategies and tactics that target local customers within a certain radius or suburb. This location-based marketing consists of offline marketing and online marketing that are geographically targeted. In today’s world, local advertising requires both strategies. Local advertising needs local SEO. It specifies techniques that […]

Local SEO Dos and Don’ts For Small Businesses

Michael Doyle — Fri, 25 Jun 2021 04:11:52 +0000

SEO, or search engine optimization, involves a number of techniques that make your brand more visible in web searches. When you properly optimize your website and develop a comprehensive marketing strategy, you’ll be able to level the playing field — even if your business is on the smaller side. here are just a few Local […]

Tips on How to Target Multiple Cities Without Hurting Your SEO

Michael Doyle — Fri, 18 Jun 2021 03:29:04 +0000

Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimize them for local search. You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Constitution Hills.” Which gets you thinking: If you […]

How to Reach Customers in Your Area with Local Marketing

Michael Doyle — Wed, 16 Jun 2021 03:41:38 +0000

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing […]

Reasons Why Your Business Isn’t Appearing on Google Maps

Michael Doyle — Thu, 10 Jun 2021 03:07:36 +0000

Google Maps is unquestionably a remarkable tool. Not only can it help people find their way quickly and easily to where they want to go, but it can also help small businesses attract more customers by displaying their locations. But let’s say you run a search for your own small business on Google Maps, only […]

5 Reasons Why Top4 Marketing Should Be Your Local Digital Marketing Agency

Michael Doyle — Thu, 04 Feb 2021 07:44:13 +0000

Are you considering hiring or consigning someone for a specialized advertising task to a local digital marketing agency? Many CMOs and business owners turn to experienced local marketers/marketing agencies to assist in programs for branding, advertising, and lead generation. At this time, it might not be a black or white decision for your business, but […]

Top4 Ways to Adopt Location-Based Marketing in your Multi-Location Marketing Strategy

Michael Doyle — Fri, 29 Jan 2021 03:07:11 +0000

Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say you’re running a 30-location grocery store in Brisbane. Your store managers are begging you to do a better job of marketing to their local audiences. Here are just a sampling of their complaints: A manager of the flower department […]