Local Reviews – Top4 – Google News | SMBs Local Businesses, Franchise

How to Make User Reviews Benefit Your Business

Michael Doyle — Wed, 30 Jun 2021 04:30:54 +0000

User reviews have the power to multiply business that walks into your door or clicks on your website. A positive experience from a customer encourages others to try your products or services. About 93 percent of users check online reviews and other forms of user-generated content (e.g., images or ratings) before purchasing. Studies also show […]

A Few Google My Business Tricks for Online-Only Businesses

Michael Doyle — Wed, 02 Jun 2021 03:48:53 +0000

You’ve worked hard to build your online business. In researching all the best ways to promote your business website, you’ve seen the recommendation to create a Google My Business (GMB) listing for search engine optimization (SEO) purposes. But there’s a hitch. Your business is online-only, and Google My Business requires adding an address. What should […]

Turning reviews into opportunities for reputation and SEO impact

Michael Doyle — Thu, 04 Mar 2021 02:44:00 +0000

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most likely, you’ll use Google or local business platforms to search for data on locations or types of food, and then, most importantly, you’ll look at customer reviews. With tacos on your mind, you […]

How Local Businesses May Benefit from Location-Based Digital Marketing

Michael Doyle — Fri, 29 Jan 2021 07:00:52 +0000

In today’s world, the internet contributes to expansion in technological advancements and various print options where people are beginning to find different services according to their needs. While several service-based businesses have flourished for years with word-of-mouth and referrals, they are beginning to recognize that these initiatives are not enough to keep profits increasing. They […]

Top4 Ways to Adopt Location-Based Marketing in your Multi-Location Marketing Strategy

Michael Doyle — Fri, 29 Jan 2021 03:07:11 +0000

Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say you’re running a 30-location grocery store in Brisbane. Your store managers are begging you to do a better job of marketing to their local audiences. Here are just a sampling of their complaints: A manager of the flower department […]