https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 22 Mar 2022 10:25:26 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/22/you-need-to-know-these-25-local-search-ranking-signals/ Tue, 22 Mar 2022 10:25:26 +0000 https://insights.top4.com.au/?p=18609

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]]]> https://insights.top4.com.au/2021/12/30/how-to-optimise-google-business-profile-according-to-the-latest-updates/ Thu, 30 Dec 2021 09:28:44 +0000 https://insights.top4.com.au/?p=17773

As of November this year, Google has changed the name of Google My Business into Google Business Profile. What’s more, Google also introduced a new way to manage Google Business Profile from Google Search and the Google Maps App. According to Matt Madrigal, VP/GM Merchant Shopping, in the official announcement, he stated that it is […]]]> https://insights.top4.com.au/2021/04/05/top-4-local-seo-tips-for-restaurants/ Mon, 05 Apr 2021 02:11:31 +0000 http://insights.top4.com.au/?p=15299

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. Local SEO marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, […]]]> https://insights.top4.com.au/2020/07/23/top4-local-seo-stats-need-local-marketing-strategy/ Thu, 23 Jul 2020 04:13:55 +0000 http://insights.top4.com.au/?p=13332

We’ve spent so much time emphasizing the importance of local SEO and local marketing strategy, especially for small businesses. Yet. we really can’t emphasize it enough because it’s just that important, after all. If you want to drive more local customers to visit your business, you must invest in local search engine optimization (SEO). Local […]]]>