Local Search Results – Top4 – Google News | SMBs Local Businesses, Franchise

Product Images Are Increasingly Appearing in Google’s Local Pack

Michael Doyle — Thu, 24 Mar 2022 07:57:02 +0000

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]

Title Tags for Local SEO: Boost local traffic and click-through rates.

Michael Doyle — Thu, 22 Apr 2021 06:29:12 +0000

In local SEO, title tags are one of the most critical on-page rankings signals. But many local businesses are missing out when it comes to adding title tags, let alone optimizing them. In today’s Whitespark Weekly episode, Darren discusses the critical elements you need to include in your title tags to help increase your local […]

Complete Digital Marketing Dictionary

Michael Doyle — Wed, 02 May 2018 06:06:17 +0000

53 Digital Marketing Terms Defined Digital marketing seems to have a language of its own. PPC, ad extensions, SEM, impression share, the list goes on and on. For anyone not well-versed in the digital marketing industry, all these terms and acronyms can get confusing, which is why we decided to create our own digital marketing […]

Why Local Listings Are a Critical Part of the Customer Experience

Michael Doyle — Mon, 30 Apr 2018 00:55:21 +0000

Local Listings Critical Part of Customers Experience I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for […]