local search – Top4 – Google News | SMBs Local Businesses, Franchise

Maximising Lead Generation through Social Media: A Focus on Franchises and Local Businesses

Michael Doyle — Thu, 31 Aug 2023 06:48:57 +0000

Lead generation has become the lifeblood of sustained growth in today’s competitive business landscape. As local businesses and franchises strive to capture the attention of their target audiences, leveraging social media platforms has emerged as a strategic imperative. In today’s digital age, the power of social media is undeniable. With billions of users across platforms […]

Why Local Search is Your Best Friend: The Art and Science of Getting New Customers for Small Businesses

Michael Doyle — Wed, 30 Aug 2023 06:11:46 +0000

In today’s competitive business landscape, attracting and converting prospects is crucial for the sustainability and growth of Small and Medium-sized Enterprises (SMEs). Whether you’re a local brick-and-mortar shop, a growing franchise, or eyeing the online market, understanding the blend of art (creative strategies) and science (data-driven approaches) in lead generation is key. So we all […]

You Need To Know These 25 Local Search Ranking Signals!

Michael Doyle — Tue, 22 Mar 2022 10:25:26 +0000

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]

7 Digital Marketing Trends That Will Help Your Franchise Business Grow

Michael Doyle — Tue, 08 Jun 2021 02:40:33 +0000

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]

How Does Content Affect Your SEO Performance?

Michael Doyle — Thu, 27 May 2021 02:26:21 +0000

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]

Why 2021 Will Be the Year of Local Digital Marketing for Restaurants

Michael Doyle — Wed, 13 Jan 2021 06:29:47 +0000

All brand locations need to embrace sophisticated local advertising to win and retain local customers. Similar to a franchising model, local digital marketing success starts with building a solid foundation based on proven best practices, strategies, and results and then replicating the program across your locations with a hyperlocal twist. Running a local restaurant franchise […]

Top4 steps for a bulletproof local search strategy

Michael Doyle — Wed, 30 Dec 2020 03:24:28 +0000

Appearing in local search is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google found that 88% of ‘near me’ searches were conducted on a mobile device. It’s important to realize that ranking on a local search (in any capacity) is no overnight […]

The Top4 Local Search Trends That Strengthen Your Google Listing

Michael Doyle — Fri, 04 Dec 2020 03:15:51 +0000

You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less certain of, however, is exactly […]

Top 4 Reasons How Local SEO Helps Small & Multi-Location Businesses

Michael Doyle — Wed, 23 Sep 2020 03:06:05 +0000

What Is Local SEO? Local SEO is a close relative to SEO. It performs the same functions as SEO does but on a local level. The process is simple; each time you enter a location-specific query on the search engine, it shows you a list of all possible results around a specific location. A location-specific […]

The Top4 Ways to Dominate Local Search In 2020

Michael Doyle — Wed, 02 Sep 2020 06:47:44 +0000

Local marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Google continues to evolve, and so should you. Frankly, local search no longer works as it did back in the 2010s… yet many so-called SEO experts still haven’t gotten over their decade-old […]