https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 01 Sep 2022 04:09:44 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/05/24/local-seo-tips-for-small-businesses-you-cant-miss/ Tue, 24 May 2022 08:37:04 +0000 https://insights.top4.com.au/?p=19152

As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better […]]]> https://insights.top4.com.au/2021/06/29/how-to-conduct-a-quick-local-seo-audit-on-your-own/ Tue, 29 Jun 2021 03:08:39 +0000 http://insights.top4.com.au/?p=16353

An SEO audit is a useful tool that will assist you to decide whether the money you’re paying on an SEO service is worth it from the perspective of a business owner. This is How to Conduct a Quick Local SEO Audit on Your Own. Why should a local SEO audit be carried out? An […]]]> https://insights.top4.com.au/2021/05/27/how-does-content-affect-your-seo-performance/ Thu, 27 May 2021 02:26:21 +0000 http://insights.top4.com.au/?p=15911

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]]]> https://insights.top4.com.au/2020/03/17/basic-seo-audit-for-small-businesses/ Tue, 17 Mar 2020 02:08:26 +0000 http://insights.top4.com.au/?p=12167

Ensuring you lay a solid SEO foundation will typically deliver around 80 percent of the results, for only 20 percent of the effort, for small local businesses. A crucial aspect of getting SEO on point for your small business is a basic SEO audit. This analysis provides you with a tool, much like an SEO SWOT analysis that […]]]> https://insights.top4.com.au/2018/02/27/perform-complete-local-seo-audit-clients-44-minutes/ Tue, 27 Feb 2018 06:20:29 +0000 http://insights.top4.com.au/?p=6515

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that both you and your clients should be fully aware of. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in […]]]>