https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 18 Jun 2021 04:35:31 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/18/tips-on-how-to-target-multiple-cities-without-hurting-your-seo/ Fri, 18 Jun 2021 03:29:04 +0000 http://insights.top4.com.au/?p=16291

Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimize them for local search. You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Constitution Hills.”   Which gets you thinking: If you […]]]> https://insights.top4.com.au/2021/05/28/10-ways-to-optimize-your-local-seo/ Fri, 28 May 2021 02:49:23 +0000 http://insights.top4.com.au/?p=15957

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. […]]]>