https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 27 Jun 2023 02:21:31 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/01/31/top4-tips-to-leverage-location-based-marketing-for-restaurants/ Mon, 31 Jan 2022 10:12:39 +0000 https://insights.top4.com.au/?p=18056

The pandemic has obviously played a crucial role in accelerating the digitisation drive by several years. For retailers, there is going to be a consistent rise and dependency on information as dynamics continue to change for consumers. Now that they’ve become accustomed to the digital space, customers expect restaurants to have Amazon-like interfaces, too, just […]]]> https://insights.top4.com.au/2021/12/20/the-best-local-seo-content-strategy-for-multi-location-business/ Mon, 20 Dec 2021 09:29:19 +0000 https://insights.top4.com.au/?p=17641

As an owner of a multi-location business, you should want each location to rank in its respective service area. But how are you going to do that? A lot has been said about creating a separate article for each city, neighbourhood and service. But is this really the right local strategy? And what should the […]]]> https://insights.top4.com.au/2021/07/21/9-efficient-location-based-marketing-strategies-for-your-business/ Wed, 21 Jul 2021 03:17:35 +0000 http://insights.top4.com.au/?p=16489

The key to effective marketing is reaching the right person, in the right place, at the right time, and with the right message. If any business fails in any part of this, such a business may have a problem realizing success from its ads. Getting those four things right is the only way to ensure […]]]>