Location-Based Marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Top4 Tips to Leverage Location-Based Marketing for Restaurants

Michael Doyle — Mon, 31 Jan 2022 10:12:39 +0000

The pandemic has obviously played a crucial role in accelerating the digitisation drive by several years. For retailers, there is going to be a consistent rise and dependency on information as dynamics continue to change for consumers. Now that they’ve become accustomed to the digital space, customers expect restaurants to have Amazon-like interfaces, too, just […]

The Best Local SEO Content Strategy for Multi-Location Business

Michael Doyle — Mon, 20 Dec 2021 09:29:19 +0000

As an owner of a multi-location business, you should want each location to rank in its respective service area. But how are you going to do that? A lot has been said about creating a separate article for each city, neighbourhood and service. But is this really the right local strategy? And what should the […]

Location-Based Marketing to Get More Customers to Your Door

Michael Doyle — Thu, 25 Nov 2021 03:57:56 +0000

As many as 6.3 billion users are estimated to carry smartphones this year. The number will only increase in the future years. We’re giving you this graphical representation to get a better idea. To remain competitive, business owners must begin concentrating their marketing efforts to reach mobile audiences that are evidently growing. This means business […]

The Ultimate Guide for SEO Optimisation in 2022

Michael Doyle — Fri, 29 Oct 2021 03:35:44 +0000

There had been countless rumours about search engine optimisation (SEO) losing its relevance over the years. Then the 2020 pandemic happened. So the joke is on whoever it was that started the rumours. Businesses doubled down on their SEO efforts. Announced Google algorithm updates became more important than ever. And so did adherence to SEO […]

A Survival Guide for Restaurant & Foodservice Industry: Post-Pandemic Edition

Michael Doyle — Wed, 27 Oct 2021 09:14:50 +0000

If the Covid-19 pandemic has taught us anything, it would be just how essential the restaurant industry is. During the pandemic’s height, only a handful of businesses were deemed “essential”. Among them are government entities and contractors, utilities, food production, childcare and transportation. Their essential status allowed them to remain in operation as the Covid-19 […]

9 Efficient Location-Based Marketing Strategies for Your Business

Michael Doyle — Wed, 21 Jul 2021 03:17:35 +0000

The key to effective marketing is reaching the right person, in the right place, at the right time, and with the right message. If any business fails in any part of this, such a business may have a problem realizing success from its ads. Getting those four things right is the only way to ensure […]

Top4 Ways to Adopt Location-Based Marketing in your Multi-Location Marketing Strategy

Michael Doyle — Fri, 29 Jan 2021 03:07:11 +0000

Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say you’re running a 30-location grocery store in Brisbane. Your store managers are begging you to do a better job of marketing to their local audiences. Here are just a sampling of their complaints: A manager of the flower department […]

How to Succeed at Using Local Digital Marketing for Multi-Location Businesses

Michael Doyle — Thu, 28 Jan 2021 04:17:47 +0000

Local digital marketing for multi-location businesses is becoming increasingly important. It used to be that big brands with multiple locations across a region or the country had a leg-up on local, single-location businesses. Multi-locations had more resources and brand recognition that helped them stand out and drive in customers. But, the digital marketing landscape changed […]

How Local Digital Marketing Can Help You Win in Your Local Area

Michael Doyle — Tue, 26 Jan 2021 06:33:57 +0000

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is not necessarily detrimental, but you need a plan. People are becoming less willing to […]

How Top4 Works and Why It Helps Your Local Marketing Campaign

Michael Doyle — Mon, 25 Jan 2021 08:07:17 +0000

If you own a local company, you should definitely add your business to our Unique Location-Based Marketing Platform Top4. Not only does being on Top4 increase website traffic, but it also attracts local leads. How Top4 helps your business show up on local search results 1. Website Audit and Competitor Research A successful local marketing campaign begins with […]