https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 22 Jul 2021 02:23:08 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/07/22/how-to-analyze-user-behavior-with-google-analytics/ Thu, 22 Jul 2021 02:16:56 +0000 http://insights.top4.com.au/?p=16503

Do you want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding […]]]> https://insights.top4.com.au/2018/08/08/7-effective-ways-bring-in-new-customers/ Wed, 08 Aug 2018 07:43:48 +0000 http://insights.top4.com.au/?p=7491

No marketing budget? No problem.   You don’t need a big marketing budget to quickly attract new customers. That’s according to Dan Laufer, CEO of the rental review website RentLingo, and he would know. He has seen his company grow from 100,000 unique visitors in 2013 to 150,000 a month by the end of 2014, using […]]]> https://insights.top4.com.au/2018/06/26/the-worlds-most-effective-b2b-marketing-campaign/ Tue, 26 Jun 2018 02:53:02 +0000 http://insights.top4.com.au/?p=7259

This is a story of how we made $64 million from a $6,000 budget, & how you can too. If you’re a marketer, then you’ve most likely heard of HubSpot. I was fortunate enough to work for HubSpot for three years, from the start of 2015 to the end of 2017. It was without a doubt […]]]>