marketing knowledge – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 16 Jun 2020 04:58:00 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg marketing knowledge – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 The Hierarchy of Marketplaces — Introduction and Level 1 https://insights.top4.com.au/2020/06/16/hierarchy-of-marketplaces-level-1/ Tue, 16 Jun 2020 04:54:32 +0000 http://insights.top4.com.au/?p=12921

A few years ago, I published a framework I called The Hierarchy of Engagement (Version 1, and updated “Expanded” Version) which synthesized my thinking on how to build enduring consumer products. The Hierarchy of Marketplaces synthesizes my thinking on how to build enduring marketplaces. Marketplaces that are able to scale the hierarchy build dominant “winner take […]]]>