Marketing Strategy – Top4 – Google News | SMBs Local Businesses, Franchise

Why Local Search is Your Best Friend: The Art and Science of Getting New Customers for Small Businesses

Michael Doyle — Wed, 30 Aug 2023 06:11:46 +0000

In today’s competitive business landscape, attracting and converting prospects is crucial for the sustainability and growth of Small and Medium-sized Enterprises (SMEs). Whether you’re a local brick-and-mortar shop, a growing franchise, or eyeing the online market, understanding the blend of art (creative strategies) and science (data-driven approaches) in lead generation is key. So we all […]

How to Create A One-Page Marketing Plan for Your Business

Michael Doyle — Thu, 17 Feb 2022 10:05:46 +0000

As business owners, a marketing plan is essential to guide your marketing efforts and drive you to hit your goals. But creating one can get really complicated, especially if you’ve never created one before. You’re not familiar with marketing jargon and acronyms like SWOT and KPI. Not to sound too melodramatic but it can feel […]

Social Media Content Ideas to Stop the Scroll

Michael Doyle — Tue, 11 Jan 2022 10:35:47 +0000

People nowadays scroll through their social media news feeds at lightning speed. And social media marketing is all about making people stop to scroll and engage with your content. Enter the stop the scroll. This social media strategy is simple, easy to remember and crucial to your social media success on every platform, whether you’re […]

SMEs Play A Vital Role in APAC’s Digital Trade: Latest Report

Michael Doyle — Tue, 21 Dec 2021 08:16:52 +0000

The latest report released by Deloitte, Technology-empowered Digital Commerce in the Asia Pacific, highlights the latest trends in cross-border commerce in the Asia Pacific. The report also underlines how small and micro businesses play an important role as the region advances towards a more digitalised, greener and sustainable future. The report predicts that digital commerce […]

How Does Content Affect Your SEO Performance?

Michael Doyle — Thu, 27 May 2021 02:26:21 +0000

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]

How Lead Magnet Can Help Your Small Business

Michael Doyle — Thu, 20 May 2021 02:00:25 +0000

What is a lead magnet? Does it have an impact on your small business? how a correctly found email address affects lead generation? What is a Lead Magnet? The success of any business depends on the number of clients. In the field of sales such as online shopping, the marketing sector regularly develops effective methods […]

Build the Best Marketing Strategies For Your Business to Thrive in 2021

Michael Doyle — Thu, 04 Feb 2021 04:47:25 +0000

For many small businesses, 2020 was a year of stagnancy, business upsets, and loss, if not failure and bankruptcy. But, that horrible year of the unprecedented challenge is behind us and 2021 looms large in our future if we have the best marketing strategies in place to capitalize on the opportunity presented as the world […]

Top4 marketing trends you can start taking advantage of right now

Michael Doyle — Tue, 22 Dec 2020 03:00:29 +0000

What’s there to say about 2020 that hasn’t been said? Changes have come to every industry, and many have had to “batten down the hatches” on their spending to keep afloat. But 2021 is a new year, which means new opportunities to reach and expand your customer base. And it’s all thanks to these wonderful marketing trends […]

The CMO Dilemma: Bridging The Gap Between Love And Money

Michael Doyle — Thu, 21 Sep 2017 03:24:05 +0000

Modern marketers are tasked with a daunting challenge. They must balance the needs and priorities of the customers (love) with those of the business shareholders (money). In other words, they must strive to meet and exceed the expectations of empowered customers while adding shareholder value by providing positive (and quantifiable) results through their activities. This […]

Marketing Agency 101: Proving Marketing ROI to Your Clients

Michael Doyle — Thu, 30 Mar 2017 00:19:29 +0000

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each […]