marketing tools – Top4 – Google News | SMBs Local Businesses, Franchise

Grow Your Franchise Business with Our Franchise SEO Services

Michael Doyle — Wed, 15 Dec 2021 09:12:35 +0000

Top4 Marketing has helped multi-location businesses compete and dominate online across Australia and Indonesia. According to the latest statistics, over 800 companies franchise internationally. The number increases one hundredfold each year. Over time franchising has grown in popularity all over the world. As a result, both international and local businesses face fierce competition in this regard. […]

Social Media Marketing for the Hotel Industry

Michael Doyle — Tue, 30 Nov 2021 11:07:07 +0000

In the hotel industry, social media marketing is an effective way for hoteliers to communicate with potential guests, improve reservations and revenue and increase their hotel’s or property’s visibility. For quite a while now thanks to the pandemic, do you feel that your hotel’s visibility is being affected? It must be frustrating and disappointing when […]

Your Ultimate Checklist Before Recruiting a Digital Marketing Partner

Michael Doyle — Fri, 19 Nov 2021 09:05:02 +0000

As a business owner, you constantly strive to grow your online visibility and revenue. The decision to partner with a digital marketing agency can be one of the smartest things a business owner can do. But when it comes to hiring a digital marketing agency, all businesses should have a careful vetting process. You would […]

Top4 steps for a bulletproof local search strategy

Michael Doyle — Wed, 30 Dec 2020 03:24:28 +0000

Appearing in local search is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google found that 88% of ‘near me’ searches were conducted on a mobile device. It’s important to realize that ranking on a local search (in any capacity) is no overnight […]

How to Calculate ROI in Digital Marketing

Michael Doyle — Mon, 26 Oct 2020 02:37:45 +0000

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. […]

The Top4 Ways to Grow Your Local Business With Digital Marketing

Michael Doyle — Thu, 22 Oct 2020 03:03:12 +0000

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses believe that they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, it’s even easier now to target local customers in your […]

Consumers won’t give up the convenience of e-commerce after the pandemic is over

Michael Doyle — Tue, 13 Oct 2020 02:27:02 +0000

Consumers have embraced ordering online for goods, services and food during the COVID-19 pandemic and many likely won’t switch back to their old habits. Swaths of late adopters also are discovering the benefits of the online experience of home delivery, or pickup in-store options, and may not go back to their old ways. “Businesses will wake up to a […]

Amazon uses data from third-party sellers to develop its own products, WSJ investigation finds

Michael Doyle — Fri, 18 Sep 2020 02:04:27 +0000

Amazon uses data from its vast network of third-party sellers to determine what new products it will create, a Wall Street Journal investigation has found. The probe found that some Amazon executives had access to seller data that was then used to discover bestselling items they might want to compete against. The executives also developed workarounds to Amazon’s internal […]

What the Facebook email marketing tools mean for your business

Michael Doyle — Wed, 16 Sep 2020 02:24:31 +0000

The email marketing sector offers an embarrassment of riches when it comes to platforms, choices, and options. Factoring your needs and expectations, you can always find at least three providers that will address them. Nonetheless, as crowded as the offering may seem, there are constantly new players on the scene, while titans such as MailChimp, […]

Local ranking factors that help your small business’ SEO

Michael Doyle — Mon, 14 Sep 2020 02:34:41 +0000

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are […]