marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Conducting Website Analysis: The Definitive Guide

Michael Doyle — Thu, 25 Aug 2022 10:03:52 +0000

Websites are an extension of your business and brand; they represent you online, establish your credibility as an expert, drive traffic to your physical locations and convert visitors into loyal customers. Whether you have a new or current website, it is essential to pay attention to details when conducting website analysis in order to ensure […]

How to Achieve Brand Consistency for Your Franchise

Michael Doyle — Tue, 18 Jan 2022 04:44:36 +0000

To start and build a franchise, business owners must standardise their operations across the system for quality control, which involves optimising procedures, hiring a corporate support team and developing marketing assets. Franchising is a tried-and-true technique for building a successful business. A franchise can be started by filing a Franchise Disclosure Document, which allows a […]

Killer Marketing Tips to Help Your Start-up Business Grow

Michael Doyle — Wed, 05 Jan 2022 10:11:11 +0000

Establishing a new business is always challenging, especially if you’re a start-up. Your budget is limited, you have less to no resources and the market competition is ever-increasing. It’s easy to be overwhelmed by these challenges. The number of problems you have to deal with increases if you add to the equation the lack of […]

TikTok Kitchens Will Deliver Viral Culinary Creations to Your Home

Michael Doyle — Fri, 24 Dec 2021 09:26:08 +0000

If you’re on TikTok, you might have heard about baked feta pasta. The baked version of Feta Pasta was probably this year’s most viral food moment on social media. Well, next year you can have it delivered to your home as TikTok is launching the world’s first virtual restaurant called TikTok Kitchens. The video platform […]

Top4 Local SEO Strategies to Help Small Businesses Succeed in 2021

Michael Doyle — Mon, 19 Jul 2021 03:38:50 +0000

Without a doubt, small businesses throughout the country struggled to survive the pandemic. According to Yelp data, nearly 100,000 U.S. businesses that were forced to temporarily close in 2020 ended up permanently closing their doors. This equates to nearly 60% of American organizations being unable to reopen as a result of this once-in-a-lifetime health […]

7 Digital Marketing Trends That Will Help Your Franchise Business Grow

Michael Doyle — Tue, 08 Jun 2021 02:40:33 +0000

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]

Reasons Why Franchise Business Need Digital Marketing

Michael Doyle — Fri, 04 Jun 2021 03:02:58 +0000

Franchise business has shifted to the online world, which leads the competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies. Fortunately, there are so many tools and strategies available to overcome these obstacles. As the franchising landscape is getting more competitive, businesses […]

How Does Content Affect Your SEO Performance?

Michael Doyle — Thu, 27 May 2021 02:26:21 +0000

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]

The Importance of Social Media Presence for Your Franchise Business

Michael Doyle — Tue, 25 May 2021 02:49:25 +0000

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and franchisee level. However, if you’re new to social media, it can be difficult to know where to start. With so many different platforms, where should you focus your energies? First off, know that it’s […]

Changes to Your Local SEO That Help Outrank Your Competitors

Michael Doyle — Mon, 24 May 2021 03:09:41 +0000

Ranking high on Google is getting more competitive than ever. Local businesses need to realize they must use local search engine optimization (SEO) and other digital marketing tactics to help them with their rankings. As a local business, you should first start strategizing on what you can do on (and off) your website to outrank your competitors. Find […]