https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 04 Feb 2022 09:45:21 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/04/seas-booming-internet-economy-to-reach-363b-by-2025-latest-report/ Fri, 04 Feb 2022 08:54:29 +0000 https://insights.top4.com.au/?p=18155

According to the latest report by Google, Temasek Holdings Pte and Bain & Co., Southeast Asia’s booming internet economy is expected to double to $363 billion by 2025, surpassing the previous forecast of $300 billion. Among the industries driving the region’s digital growth are e-commerce, travel, media, transport and food, with online spending rising 49% […]]]> https://insights.top4.com.au/2020/06/16/hierarchy-of-marketplaces-level-1/ Tue, 16 Jun 2020 04:54:32 +0000 http://insights.top4.com.au/?p=12921

A few years ago, I published a framework I called The Hierarchy of Engagement (Version 1, and updated “Expanded” Version) which synthesized my thinking on how to build enduring consumer products. The Hierarchy of Marketplaces synthesizes my thinking on how to build enduring marketplaces. Marketplaces that are able to scale the hierarchy build dominant “winner take […]]]>