Micro Moments – Top4 – Google News | SMBs Local Businesses, Franchise

What are Google Discovery Ads? Read the new guide now

Michael Doyle — Tue, 09 Jun 2020 02:22:42 +0000

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favourite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they explore their interests […]

Young Entrepreneur Makes a Fortune in Two Months During The COVID-19 Lockdown

Michael Doyle — Mon, 08 Jun 2020 04:52:09 +0000

A young entrepreneur managed to sell $105,000 worth of underwear in just two months after the outbreak of coronavirus forced people to stay at home. Patrick Psotka, 27, moved from Vancouver to Australia three years ago to start his brand Sparx Underwear. The 27-year-old who now lives in Bondi said it took 18 months before his business […]

Facebook, PayPal Back Gojek’s Asia Digital Payments Push

Michael Doyle — Thu, 04 Jun 2020 01:51:42 +0000

Facebook Inc. and PayPal Holdings Inc. are investing in Gojek, a big boost for the Indonesian startup’s digital payments business that propels the U.S. companies into a fast-growing Asian internet arena. It’s the second international investment Facebook has made in the past six weeks with a goal of getting more local businesses online, after the social media giant paid $5.7 billion […]

Food Delivery Giants Leave Small Business Short-Changed

Michael Doyle — Wed, 03 Jun 2020 02:51:33 +0000

The Franchise Council of Australia has slammed delivery platforms for suggesting customers should tip restaurants while failing to budge on delivery fees. The FCA has called on all food delivery services to halve their delivery fees to food retail and hospitality businesses that have seen their turnover slashed by 80 per cent due to the coronavirus […]

As Physical Doors Close, New Digital Doors Swing Open

Michael Doyle — Tue, 02 Jun 2020 02:41:08 +0000

The penetration of online commerce is lower in Australia than in the United States or Europe. But the lockdown is closing the gap. In response to COVID-19, we see shifts in spending, changes in consumer preferences, forced and accelerated adoption of digital technologies, and rapidly increasing consumer expectations of and adaptions to new household dynamics, including […]

Corona Virus Impacts Newscorp Which Puts 110-plus Print Titles on the Chopping Block

Michael Doyle — Fri, 29 May 2020 02:22:14 +0000

News Corp Australia has today announced plans to shut down print publications of 115 mastheads across the country, including 22 regional publications that will cease to exist digitally. The move follows the US-owned group’s suspension of 60 community titles in response to the COVID-19 crisis, and there are reports 500 jobs or more could be […]

How to Increase Engagement on Instagram

Michael Doyle — Thu, 28 May 2020 02:22:21 +0000

“How can I increase engagement on Instagram?” is a question we receive frequently from our clients. There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement and be […]

Shopify Has A Plan For E-Commerce Domination And It Just Might Work

Michael Doyle — Wed, 27 May 2020 04:55:58 +0000

Shopify is on a roll right now. In the last couple of weeks, the company has been making waves and announcing some major product updates and new features. Shopify is now offering not only an easy-to-use e-commerce platform but also a range of products from emailing and shipping to financial services. The company has also […]

Evolving Ecommerce: 14 Trends Driving Online Retail In 2020

Michael Doyle — Tue, 26 May 2020 02:26:59 +0000

It’s a new year. A new decade. And from the way people shop to the way online business tech is managed — ecommerce is gearing up for some major changes. We could rhapsodize about how far ecommerce has come in the last decade or two, but at the end of the day, what you care […]

Ideas and Examples for Brands to Create Helpful & Relevant Content on LinkedIn

Michael Doyle — Wed, 20 May 2020 04:05:30 +0000

For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what […]