https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 14 Jan 2021 08:13:49 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/13/digital-marketing-trends-2021/ Wed, 13 Jan 2021 04:46:24 +0000 http://insights.top4.com.au/?p=14449

Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers. Businesses often forget why they are in […]]]> https://insights.top4.com.au/2021/01/06/google-page-experience-update/ Wed, 06 Jan 2021 03:33:27 +0000 http://insights.top4.com.au/?p=14399

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top. We’re sure you’ve heard about Google’s announcement this summer. Yes, they’ve made another one. In brief, they said that they’re going to update their algorithm in 2021 to include a factor called Page Experience. […]]]>