https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 18 Jan 2022 04:44:36 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/01/18/how-to-achieve-brand-consistency-for-your-franchise/ Tue, 18 Jan 2022 04:44:36 +0000 https://insights.top4.com.au/?p=17974

To start and build a franchise, business owners must standardise their operations across the system for quality control, which involves optimising procedures, hiring a corporate support team and developing marketing assets. Franchising is a tried-and-true technique for building a successful business. A franchise can be started by filing a Franchise Disclosure Document, which allows a […]]]> https://insights.top4.com.au/2021/12/28/marketing-trends-for-multi-location-businesses-in-the-new-year/ Tue, 28 Dec 2021 09:48:20 +0000 https://insights.top4.com.au/?p=17738

It’s hard to believe, but 2021 is coming to an end in just a few days! With only a few days remaining in the year, it’s time to start planning for 2022. Your multi-location business must evaluate this year’s marketing efforts to see what worked effectively and where there is space for improvement in order […]]]>