https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 01 Dec 2021 01:30:57 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/09/13/7-content-types-to-improve-your-local-seo/ Mon, 13 Sep 2021 09:17:04 +0000 http://insights.top4.com.au/?p=16821

Ranking for local SEO used to be pretty simple. But these days adding your NAP to the footer and building a few local directory links would no longer cut it. You need content to move up the ranks in local SEO. Say you own a local pizzeria. It’s difficult to compete with big chains for […]]]> https://insights.top4.com.au/2021/09/10/top4-steps-to-improve-online-marketing-for-franchises/ Fri, 10 Sep 2021 06:51:55 +0000 http://insights.top4.com.au/?p=16816

Local SEO for multi-location business and franchises need online audience of customers more than anything. One rule of thumb is to maintain consistent online approaches for each business location. Adopting different online approaches for each business location could confuse customers and eventually drive them to go away. Below we lay out your local SEO guide […]]]>