https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 10 Jan 2017 05:29:13 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/01/10/omnichannel-not-omnishambles/ Tue, 10 Jan 2017 05:26:15 +0000 http://insights.top4.com.au/?p=2320

Although consumers have quickly adopted digital channels for both service and sales, they aren’t abandoning traditional retail stores and call centres in their interactions with companies. Increasingly, customers expect “omnichannel” convenience that allows them to start a journey in one channel (say, a mobile app) and end it in another (by picking up the purchase […]]]>