https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 24 Jul 2017 06:51:10 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/07/11/majority-of-australians-cant-recall-brands-or-ads-study-finds/ Tue, 11 Jul 2017 00:47:13 +0000 http://insights.top4.com.au/?p=4414

Australian consumers are underwhelmed by advertising as the move towards digital is blunting brand recall, a new survey has found. Supermarket brands – Coles, Woolworths and Aldi – had the best recall, although this is after ‘no brand, no ad’. The Magnum Opus Partners Awareness Survey, carried out by Think Global Research, polled 1,500 Australians on […]]]>