Online Advertising – Top4 – Google News | SMBs Local Businesses, Franchise

Some Effective Digital Ads You Shouldn’t Miss

Michael Doyle — Thu, 20 May 2021 09:13:21 +0000

Digital ads open your business to a demographic incomparably larger than what locally can attract. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients and learn more about their needs, it will extend your reach globally, it will save you money, it will create brand loyalty, and it […]

OneFlare ‘pay-to-quote’ platform a gamble

Michael Doyle — Mon, 29 Mar 2021 02:39:19 +0000

Several professional photographers trialling OneFlare have told Inside Imaging that it is difficult or impossible to secure well-paid work via the Australian online job leads platform, as clients often seek rock bottom prices or are just ‘window shopping’. The five photographers we spoke to said OneFlare wasted their time and money, with the platform charging between $10 – […]

Smart Marketing Can Give Small Businesses An Advantage In 2021

Michael Doyle — Wed, 03 Mar 2021 03:26:58 +0000

Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United States beat expectations in 2020, but were primarily made online, forcing many small businesses to cut hours and trim staff to stay afloat. When business owners have to make budget cuts, the marketing budget […]

Anger mounts as Facebook’s Australia news ban sweeps up charities, government pages

Michael Doyle — Mon, 22 Feb 2021 06:34:48 +0000

SYDNEY (Reuters) – Dozens of Australian companies, charities and information providers reacted with anger on Thursday after being shut down by Facebook, imploring the social media giant to restore their pages as calls for users to delete the platform grew. Australians were blocked from accessing news in their Facebook feeds after an escalation of the […]

How to Use TikTok for Your Ecommerce Marketing

Michael Doyle — Fri, 05 Feb 2021 06:13:54 +0000

TikTok is a relative newcomer to the world of social media, which was launched in Beijing, China, as A.me in 2016. Once seen as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It is one of Google Play and the Apple App Store’s most downloaded […]

How Local Digital Marketing Can Help You Win in Your Local Area

Michael Doyle — Tue, 26 Jan 2021 06:33:57 +0000

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is not necessarily detrimental, but you need a plan. People are becoming less willing to […]

9 Creative Ways to Use Social Media to Launch a Product

Michael Doyle — Thu, 16 Mar 2017 02:26:30 +0000

Are you looking for creative ideas to help launch your next product (or company)? Want some actionable tips to employ social media in your next launch? If so, keep reading as I explore nine ways we used social media to help launch a new project. You’re sure to find unusual tactics that will help you […]

62 Percent of Small Business Owners Say Facebook Ads Don’t Work. Here’s Why Experts Disagree.

Michael Doyle — Thu, 16 Mar 2017 00:55:29 +0000

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some experts, however, challenge this viewpoint, saying that properly targeted Facebook ads […]

Is Snapchat The Right Social Media Marketing Platform For Your Brand?

Michael Doyle — Mon, 13 Mar 2017 03:17:45 +0000

Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the platform—marketers are, too. With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app […]