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OneFlare ‘pay-to-quote’ platform a gamble

Michael Doyle — Mon, 29 Mar 2021 02:39:19 +0000

Several professional photographers trialling OneFlare have told Inside Imaging that it is difficult or impossible to secure well-paid work via the Australian online job leads platform, as clients often seek rock bottom prices or are just ‘window shopping’. The five photographers we spoke to said OneFlare wasted their time and money, with the platform charging between $10 – […]

Facebook users ditch platform, find the social media giant ‘boring’, national survey shows

Michael Doyle — Thu, 25 Mar 2021 07:46:19 +0000

It might be a technology giant used by 2.7 billion people, but Australians are losing their interest in Facebook because they think it is boring, according to new research. Data from the Australian Survey of Social Attitudes (AUSSA) showed people aged between 41–56 find it easiest to ditch social media, followed by the much younger […]

Anger mounts as Facebook’s Australia news ban sweeps up charities, government pages

Michael Doyle — Mon, 22 Feb 2021 06:34:48 +0000

SYDNEY (Reuters) – Dozens of Australian companies, charities and information providers reacted with anger on Thursday after being shut down by Facebook, imploring the social media giant to restore their pages as calls for users to delete the platform grew. Australians were blocked from accessing news in their Facebook feeds after an escalation of the […]

How to Use TikTok for Your Ecommerce Marketing

Michael Doyle — Fri, 05 Feb 2021 06:13:54 +0000

TikTok is a relative newcomer to the world of social media, which was launched in Beijing, China, as A.me in 2016. Once seen as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It is one of Google Play and the Apple App Store’s most downloaded […]

5 Reasons Why Top4 Marketing Should Be Your Local Digital Marketing Agency

Michael Doyle — Thu, 04 Feb 2021 07:44:13 +0000

Are you considering hiring or consigning someone for a specialized advertising task to a local digital marketing agency? Many CMOs and business owners turn to experienced local marketers/marketing agencies to assist in programs for branding, advertising, and lead generation. At this time, it might not be a black or white decision for your business, but […]

62 Percent of Small Business Owners Say Facebook Ads Don’t Work. Here’s Why Experts Disagree.

Michael Doyle — Thu, 16 Mar 2017 00:55:29 +0000

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some experts, however, challenge this viewpoint, saying that properly targeted Facebook ads […]