Online Reviews – Top4 – Google News | SMBs Local Businesses, Franchise

Mastering Online Reputation Management

Michael Doyle — Wed, 14 Jun 2023 04:00:54 +0000

Online reputation management is like the chatter at your local pub, but it’s happening online and about your business. Your customers are always talking, leaving reviews and comments about your business on the internet. This chatter can either boost your reputation or, if you’re not careful, tarnish it. Think about it this way: 88% of […]

A Few Google My Business Tricks for Online-Only Businesses

Michael Doyle — Wed, 02 Jun 2021 03:48:53 +0000

You’ve worked hard to build your online business. In researching all the best ways to promote your business website, you’ve seen the recommendation to create a Google My Business (GMB) listing for search engine optimization (SEO) purposes. But there’s a hitch. Your business is online-only, and Google My Business requires adding an address. What should […]

Top 4 Most Important Local SEO Ranking Factors in 2021

Michael Doyle — Thu, 01 Apr 2021 02:39:34 +0000

Table of Contents High-quality content Testimonials and reviews Mobile-friendliness Authority backlink Local SEO refers to the SEO strategy of a company to attract possible clients who are staying within a specific area, such as a city or a town. This SEO strategy is usually practised by companies who want to reach an audience within their […]

Turning reviews into opportunities for reputation and SEO impact

Michael Doyle — Thu, 04 Mar 2021 02:44:00 +0000

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most likely, you’ll use Google or local business platforms to search for data on locations or types of food, and then, most importantly, you’ll look at customer reviews. With tacos on your mind, you […]

Online Reviews: The Golden Key to a Solid SEO Strategy

Michael Doyle — Fri, 18 Dec 2020 03:04:33 +0000

We’ve written our fair share of articles that covers why online reviews are important for a business. Unfortunately, many businesses still do not consider review management as a part of their Google advertising or marketing plan. Truly this is a missed opportunity. Investing significant dollars into an SEO program to increase your organic search results on Google […]

Top4 Reasons Why Reviews Are Necessary for Your Business

Michael Doyle — Fri, 13 Nov 2020 09:37:39 +0000

Although a lot of business owners take it for granted, reviews are actually very important for your business. So important, that around 98% of Australians read online reviews before they make a purchase. Furthermore, 94% of them trust online reviews as much as they trust personal recommendations from their friends. In a world where almost […]

84% of People Trust Online Reviews As Much As Friends. Here’s How to help your business get good reviews

Michael Doyle — Mon, 28 Sep 2020 04:41:23 +0000

Here are four simple ways to proactively manage online reviews–since 91 per cent of people read them. If you think online reviews get lost in all the Internet noise, think again. Research shows that 91 per cent of people regularly or occasionally read online reviews, and 84 per cent trust online reviews as much as […]

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews

Michael Doyle — Fri, 11 Sep 2020 02:37:59 +0000

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK reviewers may have profited from leaving positive ratings. The paper’s analysis showed nine of Amazon’s top 10 UK reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups […]

COVID-19: Why Online Reviews are more important than ever

Michael Doyle — Thu, 10 Sep 2020 07:47:49 +0000

The pandemic travel restrictions have forced us to reduce our travelling and instead increase our time at home. Therefore, when we do have to leave the house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for […]

The top 4 critical elements for local marketing success

Michael Doyle — Fri, 28 Aug 2020 03:55:28 +0000

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes into a successful local marketing campaign? Best practices that have emerged focus on these top four campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Industry experts agree that accurate, up-to-date business location data […]