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Anger mounts as Facebook’s Australia news ban sweeps up charities, government pages

Michael Doyle — Mon, 22 Feb 2021 06:34:48 +0000

SYDNEY (Reuters) – Dozens of Australian companies, charities and information providers reacted with anger on Thursday after being shut down by Facebook, imploring the social media giant to restore their pages as calls for users to delete the platform grew. Australians were blocked from accessing news in their Facebook feeds after an escalation of the […]

Last Year We Saw 10 Years of eCommerce Growth in 90 Days.

Michael Doyle — Tue, 16 Feb 2021 06:01:53 +0000

And that’s just where the changes begin. Read this new report on the eCommerce trends influencing your retail business. 1. Shoppers worldwide fuel ecommerce supercycle At the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days. U.S. ecommerce penetration, % Sourced from McKinsey As countries locked down and retailers were […]

The ultimate lead generation setup guide

Michael Doyle — Wed, 14 Oct 2020 03:04:12 +0000

Generating a successful lead generation strategy can seem like a difficult endeavour. The entire plan consists of up to 15 steps, depending largely on the specifics of your business. Because we understand how laborious the effort can be, we have decided to split the lead generation tips and tricks article into three main chunks, making […]

Consumers won’t give up the convenience of e-commerce after the pandemic is over

Michael Doyle — Tue, 13 Oct 2020 02:27:02 +0000

Consumers have embraced ordering online for goods, services and food during the COVID-19 pandemic and many likely won’t switch back to their old habits. Swaths of late adopters also are discovering the benefits of the online experience of home delivery, or pickup in-store options, and may not go back to their old ways. “Businesses will wake up to a […]

Google testing new ‘call history’ feature for Google My Business

Michael Doyle — Mon, 12 Oct 2020 02:30:22 +0000

The missed call log will remain available to businesses for 45 days in the call history. Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group […]

There’s no place like home: How Luxury Escapes’ new data-driven strategy boosted local tourism

Michael Doyle — Wed, 07 Oct 2020 02:22:04 +0000

The more you understand your audience, the easier it is to show up and help them adapt to uncertain times. Luxury Escapes’ VP of performance Matt Meisner shares how adopting a data-driven approach to Search is helping the travel brand connect Aussies to their dream holidays as regulations in the country continue to evolve. When […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

Top 4 Reasons How Local SEO Helps Small & Multi-Location Businesses

Michael Doyle — Wed, 23 Sep 2020 03:06:05 +0000

What Is Local SEO? Local SEO is a close relative to SEO. It performs the same functions as SEO does but on a local level. The process is simple; each time you enter a location-specific query on the search engine, it shows you a list of all possible results around a specific location. A location-specific […]

Google Local Services Ads: Get Top Spot, Only Pay for Leads

Michael Doyle — Mon, 21 Sep 2020 02:04:21 +0000

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. Thanks to Google’s new update, most lawyers now can. The product is called Local Services Ads, and it has only recently been fully rolled out for lawyers. Let […]

What the Facebook email marketing tools mean for your business

Michael Doyle — Wed, 16 Sep 2020 02:24:31 +0000

The email marketing sector offers an embarrassment of riches when it comes to platforms, choices, and options. Factoring your needs and expectations, you can always find at least three providers that will address them. Nonetheless, as crowded as the offering may seem, there are constantly new players on the scene, while titans such as MailChimp, […]