https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 09:52:33 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/09/27/if-don-draper-tweeted-the-27-copywriting-formulas-that-will-drive-clicks-and-engagement-on-social-media/ Mon, 27 Sep 2021 04:48:31 +0000 http://insights.top4.com.au/?p=16888

You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the blog posts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for […]]]> https://insights.top4.com.au/2021/09/17/local-search-engine-optimization-what-it-is-why-you-need-it-and-how-to-get-it/ Fri, 17 Sep 2021 03:40:40 +0000 http://insights.top4.com.au/?p=16861

What is local Search Engine Optimization? When you want to find a restaurant or a nearby mechanic, what do you do? You search for it online! When you have a medical concern and you need the phone number for the closest clinic, what’s your plan of action? To Google it, of course. Since approximately 46% […]]]>