https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 21 Dec 2016 00:31:59 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2016/10/06/amazing-hacks-that-will-boost-your-organic-click-through-rates/ Thu, 06 Oct 2016 05:07:23 +0000 http://insights.top4.com.au/?p=856

Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position. For another, pages with […]]]>