https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:16:56 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/27/how-to-successfully-generate-more-local-prospects/ Wed, 27 Jan 2021 05:04:30 +0000 http://insights.top4.com.au/?p=14672

When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audiences. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will […]]]> https://insights.top4.com.au/2021/01/15/benefits-seo-small-businesses/ Fri, 15 Jan 2021 04:53:33 +0000 http://insights.top4.com.au/?p=14503

Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in SEO for your small business and the benefits of SEO for your small business if you have an effective […]]]> https://insights.top4.com.au/2018/08/01/5-organic-search-opportunities-you-may-missing-out/ Wed, 01 Aug 2018 03:28:56 +0000 http://insights.top4.com.au/?p=7471

Search is the number one source of external traffic for content sites, driving 34.8 percent of site visits in 2017, compared to 25.6 percent from social. But do you need to pay for a search to see success? Nope. A Jumpshot/Moz research found that organic search can generate more than 20 times the clicks from paid search. Clearly, search engine […]]]>