https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 03 Oct 2022 04:56:27 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/10/26/benchmarks-paid-search-advertising-2021-industry/ Tue, 26 Oct 2021 06:56:11 +0000 http://insights.top4.com.au/?p=17047

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]]]> https://insights.top4.com.au/2020/01/28/start-run-successful-ppc-ad-campaign/ Tue, 28 Jan 2020 02:06:25 +0000 http://insights.top4.com.au/?p=11672

Did you know that Google AdWords reaches 80% of global Internet users? And research shows that PPC visitors are 50% more likely to purchase something than organic visitors. With PPC ads, you can reach the people you want to reach when and wherever you want to reach them. In fact, one study finds that paid ads can […]]]>