https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 03 Oct 2022 04:56:27 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/10/26/benchmarks-paid-search-advertising-2021-industry/ Tue, 26 Oct 2021 06:56:11 +0000 http://insights.top4.com.au/?p=17047

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]]]> https://insights.top4.com.au/2021/07/21/9-efficient-location-based-marketing-strategies-for-your-business/ Wed, 21 Jul 2021 03:17:35 +0000 http://insights.top4.com.au/?p=16489

The key to effective marketing is reaching the right person, in the right place, at the right time, and with the right message. If any business fails in any part of this, such a business may have a problem realizing success from its ads. Getting those four things right is the only way to ensure […]]]> https://insights.top4.com.au/2021/06/28/10-top-digital-marketing-trends-to-watch-through-2021/ Mon, 28 Jun 2021 07:25:29 +0000 http://insights.top4.com.au/?p=16343

The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. Here are 10 Top Digital Marketing Trends to Watch Through 2021. This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of […]]]> https://insights.top4.com.au/2020/09/21/google-local-services-ads/ Mon, 21 Sep 2020 02:04:21 +0000 http://insights.top4.com.au/?p=13727

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. Thanks to Google’s new update, most lawyers now can. The product is called Local Services Ads, and it has only recently been fully rolled out for lawyers. Let […]]]> https://insights.top4.com.au/2020/01/28/start-run-successful-ppc-ad-campaign/ Tue, 28 Jan 2020 02:06:25 +0000 http://insights.top4.com.au/?p=11672

Did you know that Google AdWords reaches 80% of global Internet users? And research shows that PPC visitors are 50% more likely to purchase something than organic visitors. With PPC ads, you can reach the people you want to reach when and wherever you want to reach them. In fact, one study finds that paid ads can […]]]>